At Marmalade, our co-creation and discovery process is designed to leave no stone unturned. We believe that understanding your business inside-out is the key to delivering tailor-made solutions. Here’s a comprehensive look at our approach.
Preparing for the First Client Call
Before our first client call, our team researches your business to help us dive into a meaningful discussion with you. While there are basic and clarifying questions that will always need asking, we want to ensure that every moment of our call is dedicated to understanding your unique needs and challenges. We strive to see your business through your eyes.
Discovering Your Aspirations
During the initial client call, our primary objective is to uncover your aspirations, not just for the short term, but for the long term. We’re not satisfied with surface-level information. We want to delve deep into understanding why you want what you want, what you hope to achieve, and where you envision your business is on its current journey. What do you think you’re doing great and what do you want to do better?
Exploring Multiple Dimensions: Enhancing Your Business Strategy
In our co-creation process, we aim to align our efforts with your second-order goals. To achieve this, we will conduct a comprehensive analysis of your business’s current positioning across various key areas. This analysis will enable us to provide tailored recommendations and strategies to optimize your operations and drive growth.
- Marketing
- Content
- Social Media
- UX & Design
- Payments
- Loyalty
- Branding
- A/B Testing
- Wishlist
Marketing Strategy
We will conduct an in-depth review of your current marketing efforts, including:
* Online ad strategies
* Social media campaigns
* Email and newsletter subscriber engagement
* SMS/Mobile marketing
* Offline marketing initiatives
By assessing your current marketing landscape, we can identify untapped opportunities and suggest ways to leverage your existing strategies for maximum impact.
Content Strategy
In today’s digital world, content is king. We will evaluate your content strategy to ensure it:
* Aligns with your business objectives
* Resonates with your target audience
* Effectively communicates your brand message
Our recommendations will help you create compelling and engaging content that drives results.
Social Media Strategy
Your social media presence is crucial for connecting with your audience and building brand loyalty. We will:
* Analyze your current social media strategies and platforms
* Assess engagement levels and identify areas for improvement
* Develop a tailored plan to help you achieve your desired social media status
User Experience and Behavioral Design
We will evaluate your current UX practices from the perspectives of users, implementers, and designers to ensure that your digital assets:
* Are visually appealing
* Deliver an exceptional user experience
* Align with your business objectives
Our recommendations will help you optimize your UX and behavioral design to drive user engagement and conversions.
Payment Gateways
Understanding your payment processing systems is crucial for tailoring effective solutions. We will:
* Assess your current payment gateways, both in-store and online
* Ensure compatibility with gift cards and various payment methods
* Recommend improvements to streamline the payment process and enhance customer satisfaction
Loyalty and Customer Engagment
We will explore your approach to loyalty programs and customer retention. If you prefer not to have an overt loyalty program, we can discuss strategies for creating invisible loyalty programs that make your clients feel valued without relying on discounts.
Positioning and Branding
We will analyze how your brand is perceived in the market and identify areas for improvement. Our goal is to ensure that your brand is living up to its full potential and effectively communicating your unique value proposition.
A/B Testing
To refine your digital strategies, we can help you design A/B testing strategies that optimize every element of your online presence for maximum impact. This data-driven approach will ensure that your digital assets are performing at their best.
Business Wishlist
Understanding your long-term goals and business aspirations is essential for crafting a proposal that not only addresses your current needs but also lays a foundation for future growth. We want to know what you dream of building so that we can align our strategies with your vision.
By exploring these multiple dimensions of your business, we can develop a comprehensive strategy that drives growth, enhances customer engagement, and positions your brand for long-term success. Our co-creation process is designed to help you achieve your second-order goals and realize your business’s full potential.
Co-creating the Proposal and the Final Result
Based on our discovery calls and the insights we gather, we work hand-in-hand with you to co-create a tailored proposal. This proposal is not a one-size-fits-all solution but a strategic roadmap that aligns with your unique goals and aspirations. Then, to whatever degree our help is needed, we have the resources to help get any project across the finish line. We believe that collaboration between your team and ours is the key to success.
Building for the Future
Our approach doesn’t end with the proposal and implementation. It’s just the beginning of a long-term relationship of trust–whenever and however you need us.
At Marmalade, we understand that every client is unique, and our co-creation and discovery process reflect that understanding. Our goal is to empower your business with bespoke solutions that drive success and growth.
The Marmalade Group 