Kendra Scott, a popular jewelry retailer based in Austin, Texas, recognized the need to differentiate itself from competitors by offering personalized products. To meet this demand, Kendra Scott implemented a custom engraving solution that allows customers to add unique designs and messages to various jewelry items, such as pendants, pins, and bracelets.
The company developed an open-source architecture that enables customers to select specific fonts and view real-time previews of their personalized engravings. The system seamlessly integrates the customer’s design choices with the actual engraving process, ensuring accurate and high-quality results. Additionally, the platform saves each customer’s engraved designs at the account level, facilitating easy reordering and gift-giving.
By offering this unique personalization service, Kendra Scott has successfully differentiated itself from competitors, increased customer satisfaction, and driven business growth.
The Marmalade Group 