The Sparc Group is a dynamic retail management firm that breathes new life into flagship stores and mall locations. With a keen eye for potential, Sparc proudly oversees a diverse portfolio that includes well-loved brands such as Lucky Brand, Forever 21, and Brooks Brothers.
The COVID-19 pandemic in 2020 posed significant challenges for the retail industry, forcing many companies to file for bankruptcy. These struggling retailers were subsequently acquired by the Sparc Group, known for managing flagship locations and malls. Despite the setbacks caused by store closures, each brand had a pre-existing digital presence that allowed them to continue selling online.
Recognizing the importance of a strong e-commerce platform, the Sparc Group upgraded each brand’s online store to a common, global reference architecture, streamlining operations and leveraging shared resources across all three businesses. By utilizing third-party vendors for standardized functionalities such as payment gateways, return merchandise authorization (RMA), and promotions, the group capitalized on the combined market share and consumer base to reduce costs. The implementation of a common code base across all three brands’ e-commerce sites reduced tech debt and simplified oversight, allowing the companies to focus on their core business objectives while providing a consistent online shopping experience for customers. Through strategic acquisition and innovative e-commerce consolidation, Lucky Brand, Forever 21, and Brooks Brothers demonstrated remarkable resilience, adapting to the changing retail landscape and emerging stronger in the face of adversity.
The Marmalade Group 